Must Try! Effective Tricks for Promoting Events on Social Media

Hello, Guys! Social media has now become a go-to tool for event industry players to market their events. If you often organize events, social media can be your primary strategy for promotion. The reason is simple! It has a vast number of users and extensive reach. Imagine, with just one click, your event can be seen by thousands, even millions of people from various regions. Moreover, social media offers various cool features that can make your event promotion more interesting and interactive. But how can you make social media event promotion truly effective and ensure your event is a huge success? Don’t worry, in this article, we’ll discuss effective tricks and strategies for promoting events on social media that you must try. Get ready to make your event the talk of the town!

Benefits of Promoting Events on Social Media

Social media has become a part of our daily lives. From waking up to going to bed, we can’t resist scrolling through our Instagram feeds, watching TikTok videos, updating Facebook statuses, or tweeting on X (Twitter). It’s no surprise that social media has also become a means of promotion, including event promotion. There are many advantages and benefits of promoting events on social media.

• Extensive Reach

  Due to the large number of social media users, your event can be seen by many people from various backgrounds.

• Affordable Costs

  Social media promotion tends to be cheaper compared to traditional promotion methods. You can advertise according to your budget and target audience.

• Direct Interaction with the Audience

  Through social media, you also have the opportunity to interact directly with potential participants or event visitors, such as explaining event details, answering questions, or simply saying hi to the audience.

• Easy Audience Targeting

  Creating content specifically tailored to the event will make it easier for you to target the audience, making your event promotion more effective.

• Increasing Brand Awareness

  One positive impact of promoting events on social media is increased brand awareness. The more people know about and are interested in your event, the greater the chance of your event’s success.

What Events Can Be Promoted on Social Media?

Guys, not all events are suitable to be promoted on social media though! However, the following events can be promoted with social media content, whether it is paid or free.

• Concerts and Music Festivals

• Seminars and Workshops

• Exhibitions/Bazaars

• Fundraising

• Cultural and Culinary Festivals

• Competitions

• Product Launches

Promoting these events on social media can attract more visitors, increase the number of participants, and make product or brand launches more widely known. Which event do you want to promote then?

Effective Tricks for Promoting Events on Social Media

Here are some effective tricks you must try to promote your events on social media to make them go viral! 

1. Create Amazing Content!

Here are some content ideas for promoting events on social media:

• Teaser videos and photos: make netizens curious through teaser videos before the event.

• Countdown: countdown to the event schedule to create excitement.

• BTS or Behind the Scene content: show the behind the scenes story of the event.

• Testimonials and UGC (User Generated Content): post testimonials from participants of previous events to share their experiences.

• Interactive Content: hold quizzes, polls, or challenges that involve the audience.

• Contests or giveaways to increase engagement. Give away merchandise or free tickets to your event.

• Live streaming: broadcast your event live on social media to attract more viewers.

2. Choose the Right Social Media Platform

Each social media platform has its own characteristics. Choose the platform that suits your event, whether it's Instagram, Facebook, X (Twitter), TikTok, or all of them. UGC video content is more suitable for Instagram or TikTok. Although it can also be mirrored to Facebook, video content has a larger audience on TikTok and Instagram. This way, your promotion will be more targeted. Don't forget to maximize the features on each platform to attract netizens' attention.

Source: freepik.com

3. Choose the Right Time to Upload

You can check the peak hours when netizens are active on social media. Upload promotional content during these prime times. At the right time, your content will get maximum reach and views, even creating a "buzz" (triggering comments) so the content goes viral.

4. Use Attractive Hashtags

Attractive hashtags (#) can also help your event promotion content be seen by many people. Use short, clear, unique, and simple yet relevant hashtags. Hashtags will also make it easier for the audience to find information about your event on social media.

5. Collaborate with Influencers

If needed, collaborate with influencers to promote your event, thus expanding its reach. They have many followers and can help increase event awareness. Make sure to choose influencers whose niche or field matches your event.

6. Sponsors or Ads

Paid advertising will significantly increase your reach. With affordable costs, you can create more targeted event promotions tailored to interests, demographics, and specific locations. Create good content with cool visual designs to attract netizens' attention.

Well, are you ready to make your event a huge success with social media promotion?

To organize the event, you can also collaborate with EastPro Event Organizer! EastPro is the best event organizer with experience managing major events such as product launches, corporate gatherings, award ceremonies, exhibitions, and music festivals. EastPro is ready to help realize your event vision.

Social Media Content for Soundsfest Experience Event

Not only organizing events, but EastPro's creative team can also help promote your event on social media to make it even more popular. Experience, creativity, and innovation have made this event organizer in East Jakarta a top event planner and partner for company events, state-owned enterprises, and other institutions. Contact us now and don't hesitate to consult!