Support Sustainability, Use Eco-Friendly Booths

Hello, Guys! Do you agree that everybody loves gifts or giveaways? You’re probably already familiar with giveaways. Giveaways have become a trend and even a modern marketing strategy, both on social media and offline event marketing. These gifting activities usually come with certain conditions, but they are still easy to participate in. Also, the prizes can be diverse and exciting.Giveaways have become a powerful way to attract the attention of customers or potential customers. So, if you’re also developing a marketing strategy for your product or brand, it’s worth trying a giveaway on social media, whether on Instagram, Facebook, or TikTok. They can increase followers, boost engagement, and definitely make your brand more widely known. But how do you create an effective giveaway on social media? Let’s check it out!Benefits of Social Media GiveawaysBefore discussing the tricks, you need to know the benefits of giveaways on social media. 1. Increase the number of followersBy requiring participants to follow your social media account, the number of followers will naturally increase along with the number of giveaway participants.2. Increase the number of potential customersGiveaway participants also have the potential to become your future customers. After becoming followers, they might get interested in purchasing your products. You can also invite them to join your Instagram channel, so they can see your product information or promotions.3. Boost brand awarenessGiveaways are also an effective trick to boost brand awareness. New followers will start to learn about your products or services.4. Increase engagementGiveaways will definitely increase interaction with your followers, thus boosting engagement.5. Drive followers to your website, thereby increasing your website traffic.In addition to the above benefits, giveaways are also a budget-friendly promotional tool. No need to spend a lot, just give attractive prizes that make your social media followers happy.Effective Ways to Create a GiveawaySocial media platforms like Instagram, Facebook, and TikTok are not just for uploading content. They can also be effective tools for branding and marketing, one of which is through giveaways.Giveaways are not just moments to give away gifts but should also be a strategy to increase brand visibility. Here are the tricks and effective ways to create a giveaway on social media that is attractive, targeted, and can achieve your goals. 1. Set Clear ObjectivesFirst, make sure to define the purpose of your giveaway. Is it to increase followers? Boost interaction? Introduce a new product or drive sales? From here, you can craft the right giveaway strategy, including choosing the appropriate theme.2. Choose the Right PrizesPrizes are the main attraction, so choose something that truly excites people. It doesn’t have to be expensive, what’s important is that it’s relevant to your brand and suits the interests of your audience. Beforehand, you can check your followers’ demographics (age, gender, etc.) so that the prizes you plan to give are suitable for them.You can choose prizes such as e-wallets, vouchers, internet data packages, cool merchandise, gadgets, or even some cash. You might also consider giving away products or services. If you're still unsure, custom merchandise from EastPro can also be a great option. You can create unique prizes that are perfectly aligned with your brand identity.3. Create Simple and Clear RulesMake the giveaway rules simple, easy to follow, and clearly state the terms and conditions. For example: follow the account, like the post, comment, share, tag, put hashtag, etc.Don’t forget to clearly state the giveaway period and when the winner will be announced. Regarding the giveaway period, it’s better to choose an optimal duration, not too long and not too short. Ideally, 5-7 days are enough to attract participants’ attention without making them bored or forget because it took too long.4. Design Attractive Content and CaptionsWhether it’s a video or photo content, create a design that is eye-catching, making people stop scrolling. A combination of attractive colors, clear images, and cool fonts can make your giveaway post stand out.Include an engaging and to-the-point caption containing giveaway details, prizes, period, etc. Use call-to-action phrases like “Join now!” or “Don’t miss out!” Also, add relevant hashtags to increase the post’s reach.5. Promote the Giveaway ContentAfter uploading the giveaway content, promote it. You can share it across all social media platforms. Utilize features like Instagram and Facebook stories or use Instagram Ads. You can even collaborate with influencers, but make sure it fits your budget.6. Announce the WinnerOnce the giveaway ends, choose the winner fairly and transparently, such as through a random draw or based on creativity. Make the announcement exciting.7. EvaluateConduct an evaluation to measure the success of your giveaway program. Check the increase in followers, engagement, total reach, shares, etc. You can use insights features for the analysis. This evaluation will be extremely useful for shaping your next marketing strategy.Additional TipsTo ensure your giveaway program is successful, it’s good to apply these additional tips as well. 1. Create Giveaways During Specific MomentsIt’s better to organize giveaways during special moments. For example, your company’s anniversary, National Customer Day, holiday seasons, etc. This way, the giveaway will seem special, and followers will keep an eye on your social media, eagerly waiting for the next giveaway.2. Target the Right AudienceAnyone can participate in a giveaway. However, targeting the right audience will certainly make your giveaway more successful. For example, if you’re offering a gadget prize, your giveaway could target content creators.3. Collaborate with Other BrandsCollaborating with other brands can be a strategy in itself. Choose brands with the same target market so you can reach a broader and more appropriate audience. For instance, if your product is fashion, you could collaborate with another brand that offers hijabs.Giveaway Merchandise from EastProWell, besides your products, merchandise can also be a great giveaway prize! You don’t need to worry because EastPro can help provide unique and memorable merchandise for your giveaway!We offer custom merchandise tailored to your giveaway needs, from t-shirts, mini gadgets, tumblers, backpacks, and more. Not only for giveaways, but EastPro can also be your go-to for event merchandise and corporate souvenirs. Let’s make your giveaway on social media more exciting with merchandise from EastPro!

admineastpro

20 Oktober 2024

When discussing organizing events, most people immediately focus on the content, schedule, or even who the guest stars are. However, there's one essential element that is considered later, the decoration. Decoration is one of the key factors that can make your event more epic, memorable, and truly resonate with every attendee. Decoration is not just a complement but an art that can elevate your event to the next level, whether a formal event like MICE events or corporate events or something more casual like parties or gatherings. Let's discuss why decoration is important and how to create stunning decorations to make your event even more epic!Decoration is More Than Just an OrnamentEvent decoration is not just about placing flowers here and there or adding sparking lights. Decoration is an element that can create ambiance, build mood, and determine the overall event experience. Decoration also brings your event theme to life so that participants can truly feel the vibe.Imagine walking into an event venue with the right decoration—it immediately exudes the event's aura, whether it's formal, casual, warm, or elegant. Decoration has the power to create a lasting first impression.In formal events like MICE or corporate events, elegant and professional decoration can emphasize the company’s branding and image. For example, the use of corporate colors, integrated company logos, and decorative elements relevant to the brand or industry. This not only strengthens the brand image but also instills a sense of pride and professionalism in the participants.On the other hand, for informal events like parties or gatherings, playful and vibrant decorations can enhance the fun and comfort. The right decoration can make guests feel at ease and make the atmosphere more lively.The Art of Event DecoratingEvent decoration is an art that requires a blend of creativity and strategy. Creativity is needed to design unique and non-monotonous decoration concepts. For example, if your event has a vintage theme, don’t just use antique items—combine them with modern elements to give an interesting twist. Or if the theme is futuristic, don’t be afraid to use technology like holographic projections or lighting effects that make guests feel like they’re in the future.Creativity alone is not enough. Strategy is also needed in arranging decorations, such as choosing the right decorative elements, strategic placement, and harmonious arrangements. For example, you need to know where to place key components like the stage, backdrop, or centerpieces, so they can be maximally seen and appreciated by all guests. How the tables are arranged, lighting, wall or backdrop decorations, and others—all contribute to creating an attractive venue that fits your event theme. Don’t forget to also consider the room flow, so the decorations don’t obstruct guest movement or make the room feel cramped.The Importance of Event DecorationDecoration isn’t just about aesthetics, but it also embodies the essence of the entire event. The right decoration can visually communicate the event’s message and theme. For example, in a product launch event, the decoration can emphasize the product’s key features. With relevant and strong decoration, the message you want to convey can be more easily received by the audience without many words.As mentioned above, decoration is more than just an ornament. Beyond aesthetics, here are a few reasons why stunning decoration is crucial to making your event more epic! 1. Creating an Atmosphere that Matches the Event ThemeDecoration plays a role in creating the event atmosphere, whether it’s elegant and formal or fun and lively. The choice of decoration also helps convey a message to the audience that aligns with the event theme. Every decorative element such as the color, flower arrangements, lighting, or table layout, greatly determines the event’s vibe and contributes to creating a memorable experience.Additionally, decoration plays a crucial role in building the atmosphere. For example, for a corporate gala dinner, elegant and luxurious decorations can create an exclusive and classy impression. Meanwhile, for a more relaxed startup event, simple yet stylish decorations can create a warm and informal atmosphere, ideal for networking and brainstorming.2. Visual AppealStunning event decoration undoubtedly has the power to captivate guests and create visual appeal. Eye-catching decorative pieces, from the most intricate details to the most complex ones, will enhance the overall event’s aesthetics.3. Enhancing Guest or Visitor ExperienceA venue with stunning decoration will certainly create an engaging experience for guests or visitors. They will enjoy exploring the event venue and interacting within it, such as taking photos with cool backgrounds and capturing moments that can then be shared on social media. Impressive decorations will also leave your guests feeling impressed and happy throughout the event.4. Strengthening BrandingFor corporate events and brand activations, decoration also plays a role in strengthening branding. For instance, in product launches, conferences, exhibitions, or promotional events, the chosen decoration should indeed align with the branding. Consistent brand imagery and themes greatly influence creating a lasting impression and brand recognition among all attendees.5. A Touch of Luxury and SophisticationStunning decoration doesn’t just make the event more epic but also adds a touch of luxury and sophistication. Decoration like this will undoubtedly add an exclusive feel for all audiences. Elegant arrangements draped in luxurious fabrics or grand floral arrangements can transform the venue into a glamorous and beautiful place. High quality event decoration like this will create an unforgettable impression.Tips for Creating Stunning Event DecorationWell, Guys, here are some tips you can apply to create stunning decorations to make your event more epic: 1. Choose a Relevant and Consistent ThemeEnsure that the decoration theme aligns with the event’s purpose and audience. Consistency in color, style, and decorative elements will give a more solid and cohesive impression.2. Play with LightingLighting can create dramatic effects and enhance the atmosphere. Use the right lighting to highlight important elements.3. Integrate TechnologyFor a more modern event, don’t hesitate to utilize technology like projections, LED screens, or even augmented reality (AR) technology to create an interactive and immersive experience.4. Personal TouchesPersonal touches can make guests feel special. For example, a photo booth with theme-appropriate decorations, or even goodie bags packaged with unique and cute decorations.5. Don’t Forget the DetailsSmall details like centerpieces, table decorations, and signage are also important in creating an overall impression. Make sure all elements complement each other and nothing feels out of place.Make Your Event More Epic with EastPro Event Organizer!Decoration is the key to creating visual appeal, making the event more epic, and creating a memorable experience. If you want an event with decorations that are not only stunning but also impactful, EastPro Event Organizer is the right partner. EastPro is a MICE event organizer expert who is experienced in managing various corporate events and MICE events, along with decorations that make the event even more epic!With experience in organizing various types of events, from MICE events, corporate events, launches, and gatherings, EastPro is ready to help you design cool, stunning decorations that align with your event vision.One of event decorations from EastPro Event Organizer for PT PLN (Persero) Don’t hesitate to contact us, Guys! Let’s collaborate on your event with stunning decorations from EastPro and make your event more epic!

admineastpro

18 Oktober 2024

In today's digital and hi-tech era, creating a memorable and exciting event isn't just about offering great music or cool decorations. It would help if you had something different, unique, and interactive to enhance the impression and engagement of your guests or visitors. This is where the Spin 360 video booth comes in as a game changer that will make your event stand out and be impactful. Use the Spin 360 video booth for your event, guaranteed unbeatable fun!By the way, have you ever heard about this Spin 360 video booth? This spin booth technology has already become popular for various events. Let’s dive into the details, and who knows, you might want to use it too to make your event even more fun.Get to Know Spin 360 Video BoothThe Spin 360 video booth is more than just an ordinary photo booth. This tool allows you to create videos or content that provides a visual experience in a 360-degree format. With technology that captures every movement and expression from every angle, it certainly delivers video results far beyond just regular images. The result is super unique and different from the rest. The content is much more realistic and interactive, offering not just a look but also an experience.Imagine, you and your friends creating a video with a full 360-degree spin, and the result can be instantly shared on social media. Or, when your event is equipped with this spin booth, it will undoubtedly be more fun and leave a lasting impression on your guests or visitors.How It Works and Its TechnologyCurious about how it works?The Spin 360 video booth uses a camera mounted on a rotating platform surrounding the recording object in the middle of the video booth. You stand in the center, and then the camera starts spinning, recording video from every angle. A motorized monopod automatically moves, capturing the video in 360 degrees. After that, the video can be instantly edited with various cool effects, filters, frames, and even music that matches the vibe of your event.Source: funeventapp.comThe technology behind the Spin 360 video booth uses high-quality mobile cameras capable of recording videos in slow motion. The video can be processed in real-time and easily downloaded via a provided barcode. Voilà! The result is a trendy video in mp4 format that will make your Instagram or TikTok feed even more popular!Advantages of the Spin 360 Video BoothGuys, here are some advantages of using the Spin 360 video booth for your event.Interactive Experience: The Spin 360 video booth provides an interactive experience that keeps guests entertained and happy. Its advanced technology integration ensures a stunning and unforgettable experience.Main Attraction: Not just an ordinary photo booth, the Spin 360 video booth can be the main attraction at your event.Suitable for All Types of Events: Whether it's a corporate event, exhibition, product launch, or a wedding party, the Spin 360 video booth fits right in. This tool also offers creative ideas to customize each visual spin to match the desired style and atmosphere, creating a unique experience tailored to your event.Rental PriceRegarding the price, it varies depending on the rental duration and additional features you want. Generally, rental prices range from IDR 3 million to IDR 20 million per event. It might sound hefty, but compared to the experience and impression it leaves, this is a very worthwhile investment.The Spin 360 video booth is not just a documentation tool but also a marketing tool. The recorded videos can be instantly shared on social media, and every time people see the video, they’ll remember your event. So, besides making the event unbeatable fun, this tool also helps with branding and promotion. Worth it, right?Why Use a Spin 360 Video Booth at Your Event? 1. Creating a Memorable ExperienceThe Spin 360 video booth offers more than just entertainment, it also provides a memorable and immersive experience with the touch of the latest technological innovations. With this booth, you can ensure that everyone who attends your event will have something to remember and be proud of.2. Interactive Entertainment That Stands OutAn exciting event is one that doesn’t get boring! The Spin 360 video booth provides interactive entertainment that everyone can enjoy, from children to adults. Everyone can join in the fun and create unique and cool videos.3. Cool Promotion and BrandingThe Spin 360 video booth can be an effective promotional tool. With customizable features, you can add logos, brands, taglines, frames, or other visual elements that match your branding. So, each time the video is shared, your brand will be more widely recognized and exposure will increase.Event Collaboration with EastProWell, if you want to create an impactful event which makes the unbeatable fun, collaborating with EastPro Event Organizer is the answer. With experience in creating cool and creative event concepts, EastPro is ready to help you bring your dream event to life, complete with a Spin 360 video booth and other fun elements. The professional and creative team at EastPro is ready to make your event successful and memorable.Don’t miss out on this trend! Contact us for consultation and start planning an event that will leave everyone impressed.

admineastpro

15 Oktober 2024

In an exhibition, the location of your booth would be your key to success. Why? Because a strategic location can attract visitors' attention from the start, increase traffic to your booth, and boost the chances of engagement or interaction with visitors. Whether your booth is full of visitors or not will depend on how strategic its location is. So, a strategic booth location could be the key to your exhibition's success. But how do you choose a strategic location or the best spot for your booth? Let's follow these tips!The Importance of a Strategic Booth LocationWhy is a strategic booth location so important?Imagine you have a booth with an amazing design and super attractive products, but it's tucked away in a corner far from the crowds. The result? Visitors will rarely stop by and your opportunity to showcase your products will be limited.A strategic location will make your booth more visible and easily accessible to visitors, so the possibility of them visiting is much greater. A strategically placed booth is easier to see and access, making it more likely for visitors to drop by. The more visitors, the greater the chance to introduce your products or services, build connections, and of course, achieve the main goals of the exhibition itself whether for branding or selling products.Consider These Factors When Choosing a Booth LocationThere are several factors you need to consider before choosing the right booth location. Visitor AccessEnsure your booth is in an area that's easily accessible to visitors. A location near the entrance or the main visitor path could be a smart choice because everyone will pass through there.Visitor TrafficLook at the exhibition map or layout and understand the movement patterns of visitors in the exhibition area. Visitors usually tend to follow certain paths or are drawn to specific areas. Booths at intersections or on main paths are usually busier than those in corners.Key FacilitiesCheck where important facilities are located, such as restrooms, food courts, or rest areas. Booths near these areas have the potential to increase visitor traffic.Know Your Target AudienceIf you already know who your target audience is, choose a location that’s relevant to them. For example, if your target audience is young people, choose a location near areas they often visit, such as entertainment areas or food courts.Booth Type and DesignThe design of your booth also defines how to choose the booth location. For instance, if your booth is large and eye-catching, you might need a more spacious and strategic area to make it more visible.If your booth has a unique or interactive design, choose a location that can highlight that uniqueness, such as an area that's spacious enough or near a popular photo spot.Competitor PositionAlso, consider the location of competitor booths. If you're too close, your booth might get overshadowed. On the other hand, if you can leverage the crowd around your competitors, it could be your advantage.Strategic Locations You Can ChooseBy considering the above factors, you can find the best spot for your booth. Here are some strategic locations you might want to target: 1. Near the Main EntranceBooth locations near the main entrance are highly targeted by many exhibitors. Why? Because all visitors must pass through this area.After entering the exhibition area, visitors usually take a moment to relax and begin exploring the booths. If your booth is near the entrance, it will be the first thing visitors see. With an eye-catching booth, it will definitely attract their attention to come and increase their potential to ask about your product.In the other hand, the farther away from the main entrance, the fewer visitors you'll get. The potential for branding or sales will also decrease.2. Near Activity Areas or Main StageUsually, exhibitions have special areas for activities, product demos, or the main stage. Locations near these areas can be strategic because many visitors will be attracted to these activities.When the main stage is used for talk shows, live music, guest star performances, or other events, visitors will also flock to this area. This increases the opportunity to draw their attention to your booth.3. At Intersections or Connecting PathsAnother strategic booth location is at intersections, where visitor paths meet. This area has high foot traffic, offering many opportunities for visitors to stop by your booth. Placing your booth here can provide visibility from various directions.To maximize results, you can use an open booth layout that allows visitors to interact from different angles.4. Near Key FacilitiesLocations near key facilities such as restrooms, food courts, cafes, or rest areas can increase traffic to your booth. These areas are naturally busy with visitor traffic. Visitors heading to the restroom or food court might be interested in exploring nearby booths.5. Near Major Brand BoothsBeing near major brand booths is like hanging out with cool people. They’ll also make your booth look cooler. Even if your booth isn’t the best, you’ll still get some attention from the major brand’s visitors.So, it’s worth checking where the major brand booths are located, as they usually attract a lot of visitors. You can use this crowd by choosing a booth location close to them. As a result, visitors interested in the major brand might also stop by your booth.A strategic booth location is the key to a successful exhibition. By considering various factors and choosing the right location, you can maximize the potential of your booth at the exhibition.Choose EastPro to Have the Stunning Booth Design and Construction So, Guys, have you figured out the tips and tricks for finding a strategic location for your booth?Make sure your booth design and construction are just as amazing! Of course you can choose EastPro to build your stunning booth design and construction. With experience as an exhibition booth contractor handling many clients and major exhibition events, EastPro is ready to help you create a booth that’s not only eye-catching but also functional and suited to your exhibition needs.Let’s discuss your booth design now with EastPro. Make your exhibition a big success with a strategic booth location and a stunning booth from EastPro!

admineastpro

12 Oktober 2024

Do you agree with the saying that time flies when you’re having fun? We can enjoy our time happily, but when it comes to work, it feels like time just slips away, and there’s never enough of it. You may spend a lot of time working, but somehow, things still don’t get done. That’s why it’s so important to manage your time properly, so all your activities and tasks can run smoothly.In the Event Organizers (EO) world, time management is the key to a successful event. A great EO isn’t just skilled at creating exciting events, but also excels at managing time to maximize productivity and ensure that all plans run smoothly without drama. An event is a complex moment that requires meticulous planning and coordination. Missing a deadline or overlooking a detail can have serious consequences. That’s why EO teams or event crews usually have excellent time management skills. If you want to be more productive, let’s dive into the EO time management tips that you can apply to boost productivity in your daily life!1. Focus on the GoalEvent Organizers always have a clear goal for each event they manage. They don’t just go with the flow, they stay focused on what they want to achieve. By staying focused on the goal, all activities can be carried out in a directed manner, allowing for more optimal time management, with no time wasted.This applies to you too, Guys! Try asking yourself every time you start a task or activity, “What do I want to achieve and what’s the most effective way to get there?” Focusing on your goal will help you stay on track and avoid distractions. This way, you’ll be more productive and achieve your goals faster.2. Create a Detailed TimelineOne thing that makes an event successful is a clear timeline. EO teams always have a detailed schedule from the initial planning stages to the day of the event. This schedule includes all the tasks or jobs that need to be completed and the deadlines for each task. Such a schedule is incredibly useful for ensuring that everything gets done on time. They know when to start, when to pause, when to finish, and when to anticipate problems.You can also create a timeline for your tasks. Break down large tasks into smaller stages, set priorities, and set deadlines for each stage. This will make you more organized and less overwhelmed.3. Stick to the RundownThe rundown is the guideline that EO teams follow during an event. They are very strict about sticking to the rundown because even a small deviation or delay can ruin the entire plan off course. Similarly, in your daily work or activities, it’s essential to create a detailed rundown or to-do list. Then, execute your tasks and activities according to the plan or rundown you’ve made. If you already have a schedule or to-do list, try your best to stick to it. This consistency will help boost your productivity.4. Having a Backup Plan Is a Must!In the event world, EOs always have a backup plan because unexpected things can happen at any time. Plan B, C, even D are always ready to be executed if something goes wrong. In your daily life, having a backup plan is also important! For example, if your main task can’t be completed for one reason or another, you should have an alternative plan to ensure your time isn’t wasted. With a backup plan, you’ll be more flexible and ready to handle any situation.5. Delegate TasksDelegating tasks is also an essential part of effective time management. Each event crew member has different job specializations or skills. Both during planning and execution, certain tasks are delegated to EO crew members according to their expertise.In your work, you can apply this too, of course! To boost productivity, don’t hesitate to delegate tasks to your team members according to their areas of expertise so everyone can stay focused. Sure, there might be a temptation to check every detail and ensure the work is done right, but this can backfire and be counterproductive. Delegating tasks will save time and improve team performance and productivity.6. Manage Distractions SmartlyWhen running an event, EO teams often face distractions, such as unexpected technical issues or tasks waiting outside the event. But they have smart ways to handle these. The key is to stay calm and focused.You can also manage distractions by minimizing interruptions while working. For instance, turn off unnecessary notifications, allocate specific time for breaks and social media scrolling so it doesn’t interrupt your work, or create a comfortable workspace away from noise. Your work time will be more effective, productive, and disruptions-free.7. FlexibilityEven with a solid plan, EO crews are always ready to be flexible. They understand that in the event world, changes are normal, and sometimes you have to improvise on the spot. The ability to adapt the plan as needed makes for better time management.In your daily work, you should also be flexible with your time management. Don’t be too rigid with the schedule you’ve created. If something urgent requires attention, be ready to adjust without losing focus on your main goal.Collaborate with EastPro for Your Successful EventWell Guys, now you know the EO time management secrets. It’s time to apply these tips to boost your productivity at work or in other activities.And if you need help creating a successful event, EastPro Event Organizer is the perfect partner! EastPro is the best event organizer with experience managing MICE events for companies or state-owned enterprises like product launches, corporate gatherings, award ceremonies, as well as exhibitions and music festivals. EastPro event crew at The Electricity Day event of PT PLN (Persero)With a solid team equipped with excellent time management skills, EastPro will ensure everything runs smoothly according to plan. Let’s bring your dream event to life with us!

admineastpro

10 Oktober 2024

Nowadays, branding is essential to establish a strong brand identity and recognition. Branding can create an emotional connection with potential customers or even generate new leads. One effective way to enhance branding is by using merchandise. Today, brochures, pamphlets, or business cards have mostly been replaced by branded merchandise like tumblers, t-shirts, notebooks, and more. The goal is promotion and brand recognition. So, what exactly is branded merchandise? And what are the benefits of using merchandise for branding? Let’s dive into the details!What Is Branded Merchandise?You’ve probably seen companies giving promotional items or souvenirs like t-shirts, tote bags, mugs, etc. These items are what we call branded merchandise—physical products that bear a brand’s logo, name, or other visual elements. Today, merchandise is diverse and trendy, including tumblers, notebooks, backpacks, jackets, power banks, and other gadgets. Merchandise is typically distributed at exhibition events, seminars, conferences, or other promotional and publication events.So, if you’re also actively promoting, it’s worth considering branded merchandise to strengthen your branding. Merchandise tends to last a long time, months, or even years, unlike brochures or flyers which are quickly discarded. Merchandise given to event attendees will keep your brand top of mind. Branded merchandise is also one of the most efficient and cost-effective promotional or advertising tools.Benefits of Using Merchandise for BrandingThe main goal of branding is to spread information about your company and remind event visitors about your business. So, what are the benefits of using merchandise for branding? 1. Boosting Brand AwarenessImagine you have a t-shirt with a famous brand’s logo. Every time you wear that t-shirt, people around you will see the logo. Eventually, that logo will stick in their minds. The more often people see your brand's logo or name, the more likely they will remember your brand when they need the products or services you offer. This way, brand awareness increases. 2. Customer LoyaltyMerchandise is like a business card, but in a form that’s enjoyable for customers. Therefore, those who use the merchandise will have an emotional connection, making them feel closer to your brand. This strengthens the relationship with customers. Merchandise also creates a positive image, leading to greater customer loyalty.3. Cost-EffectiveUnlike advertising on TV or other media, merchandise can be an affordable promotional medium. If you order or produce merchandise in large quantities, the price will be cheaper. Simply put your company’s name or logo on the product that will be used as merchandise, and with relatively cost-effective budget, your brand can be recognized by more people.4. Differentiation from CompetitorsMerchandise will also set your brand apart from competitors. Especially if your merchandise products are unique and of high quality, they will undoubtedly attract customers' attention and distinguish your brand in a competitive market.5. Long-Term Promotional MediumBranded merchandise can usually be used for a long time and can be repeatedly used by consumers. This means your brand will get longer and repeated exposure. The brand will continue to be remembered, so merchandise indirectly becomes a long-term promotional medium.How Branded Merchandise Works for BrandingOne of the marketing strategy objectives, including using merchandise, is to build and enhance brand recognition and awareness over time. But how exactly does merchandise work for branding, and why can it bring so many benefits as mentioned above? Let’s check this out! 1. Helps Introduce Your BusinessIf you’re just starting a business, merchandise printed with your brand’s logo or name will be a more efficient way to introduce your business to potential customers than using business cards. Bags, t-shirts, or anything else printed with your brand’s logo and name will be a powerful tool to introduce your brand. Make sure your merchandise design is stylish and uses high-quality materials to attract attention both visually and functionally.2. Leaves an ImpressionMerchandise not only makes the recipient happy but also leaves an impression. A positive impression or image will make customers more loyal to your brand.3. Beneficial in The Long RunPromotional media like brochures or flyers might be thrown away immediately. In contrast, merchandise is usually kept and used repeatedly. The quality of the merchandise also matters. The better the quality, the more beneficial it will be in the long run.4. Makes Your Brand MemorableMerchandise also serves as a tool that makes your brand more memorable. Consistent logos, colors, and text on merchandise, along with the quality of the product, strengthen the brand’s identity and stay in the minds of customers. In the long term, this will certainly be beneficial from a sales perspective.Tips for Creating or Choosing MerchandiseTo help you get started, here are some tips on using merchandise for branding:Choose Relevant ProductsMake sure the products you choose are suitable for your target audience and relevant to their lifestyle. For example, if your target is active young people, you can choose tumblers, cool t-shirts, or gadgets.Quality MaterialsDon’t compromise on quality. Make sure the products you choose are high-quality and durable.Attractive DesignDon’t just stick a logo on the product but make sure your merchandise design is attractive and reflects the brand. A cool design will make consumers more interested and more likely to use the merchandise frequently.Create Cool Merchandise with EastProSo, are you ready to start branding with merchandise? It’s time to start thinking about creating cool and impactful branded merchandise. EastPro can help you prepare custom merchandise that’s perfect for your event or corporate souvenirs. With creative and stylish designs and high-quality materials, your brand will be more widely recognized and your branding objectives will be achieved. Contact us now! Make sure your brand is memorable with merchandise from EastPro!

admineastpro

8 Oktober 2024