Use the TIS Formula to Make Your Event More Than Just an Event

Hello, EastPro Friends!

Have you ever been to an event that looked great visually, had a neat rundown, but when you went home, it just felt... meh? Nothing really stuck in your mind, let alone your heart. If that’s the case, chances are that event was missing some soul. And what’s possibly missing is the magic of the TIS formula.

If you’re currently in the world of event management, maybe you're part of a campus committee, a creative team at the office, or in the marketing division planning a product launch, you need to get familiar with the TIS formula for events. This approach can help you create an event that’s not just well-executed, but also leaves a lasting impression and emotional impact on your audience.

Let’s break it down!

What is the TIS Formula?

The TIS formula stands for Topics, Importance, and Speakers. These three key elements form a strong foundation when designing a meaningful event concept. If you want your event to have a story, to be relevant, and to leave a lasting memory in participants’ minds, TIS is the way to go.

1. Topics – Choose a Topic That’s Relatable

The topic is like the heartbeat of your event. Before diving into decorations, gimmicks, or games, first ask yourself: what’s the core message or theme of this event?

If your target is Gen Z or Millennials, consider themes like self-growth, digital lifestyle, or sustainability, they hit closer to home than generic discussions. If you're working on a corporate event EO, themes like employee engagement, innovation culture, or digital transformation might be more on point.

Take time to research your audience. Find out what’s relevant to them, what’s trending, and what insights you can highlight through your event.

2. Importance – Why Does This Topic Matter?

This is the part that often gets skipped. Once you’ve locked in a great topic, don’t forget to add the why. Why is this topic important? What value will participants gain from attending?

Today’s audiences, especially younger generations, aren’t just looking for fun. They crave insights, meaningful messages, and takeaways they can apply in real life. This “Importance” factor is what gives your event depth and soul.

For example, if you're planning a company gathering, throw in important themes like collaboration, diversity, or innovation. Or if you’re working on a music festival EO, weave in educational elements on social movements, eco-friendly lifestyles, or other relevant social issues.

3. Speakers – Bring in Voices That Matter

Speakers are the face of your event. They deliver the message, build the vibe, and connect emotionally with your audience.

Choose speakers, panelists, or even voice-over talents who are not just famous, but credible and capable of genuinely engaging with the crowd. Don’t just go with someone because they’re viral. Sometimes, the most memorable speakers are the ones with real stories, authentic experiences, and a fun delivery style.

The TIS formula for events works best when you can bring these three elements together: a strong topic, a clear sense of importance, and speakers who can deliver with heart.

Why Use the TIS Formula?

If you want your event to be remembered longer than just 24 hours after it disappears from Instagram Stories, you’ve got to use the TIS formula.

• The right topic grabs attention even before the event starts.
• Meaningful content makes your audience feel their time was well spent.
• A memorable speaker ensures your event gets talked about after it's over.

This TIS combo helps you elevate your event management game to the next level. Whether it’s a product launch, gala dinner, or music festival, everything becomes more impactful when designed using the TIS formula.

Example: Applying the TIS Formula

Let’s say you’re organizing a launch event for a local skincare brand.

• Topics: Skincare for tropical skin – a relatable theme for the Indonesian market.
• Importance: Educating the audience on the importance of using local products that suit our skin and are eco-friendly.
• Speakers: A dermatologist influencer + the brand’s founder who has a powerful story about building their business from scratch.

Just imagine it, not just a promo event, but something that’s educational and inspiring!

Or maybe you’re planning a corporate event EO like a company gathering. Bring in a theme like building resilience, talk about the importance of mental health in the workplace, and invite a young psychologist or HR expert as the speaker. That kind of approach is guaranteed to leave a stronger impact on employees.

Don’t Stress, Let EastPro Handle It!

Now, EastPro friends, if you want your event to be cool, meaningful, and stress-free, it’s time to team up with EastPro Event Organizer.

As the best event organizer in Jakarta and a MICE event expert, EastPro has tons of experience organizing corporate events and MICE events for all kinds of companies. The creative and innovative team at EastPro knows exactly how to make an event not just crowded, but meaningful. They truly understand the value of the TIS formula for events, and they’ll support you from brainstorming the perfect topic to finding impactful speakers.

Want to host an event that’s full of meaning and still fun? Let’s make it happen, plan your next unforgettable event with EastPro, the top Jakarta EO that turns ideas into iconic moments. Whether you're looking for a reliable event organizer, a creative partner for your festival event EO, or an experienced team for your next corporate event EO, EastPro is ready to make magic with you!