7 Effective Ways to Create Giveaway on Social Media

Hello, Guys! Do you agree that everybody loves gifts or giveaways? You’re probably already familiar with giveaways. Giveaways have become a trend and even a modern marketing strategy, both on social media and offline event marketing. These gifting activities usually come with certain conditions, but they are still easy to participate in. Also, the prizes can be diverse and exciting.

Giveaways have become a powerful way to attract the attention of customers or potential customers. So, if you’re also developing a marketing strategy for your product or brand, it’s worth trying a giveaway on social media, whether on Instagram, Facebook, or TikTok. They can increase followers, boost engagement, and definitely make your brand more widely known. But how do you create an effective giveaway on social media? Let’s check it out!

Benefits of Social Media Giveaways

Before discussing the tricks, you need to know the benefits of giveaways on social media. 

1. Increase the number of followers

By requiring participants to follow your social media account, the number of followers will naturally increase along with the number of giveaway participants.

2. Increase the number of potential customers

Giveaway participants also have the potential to become your future customers. After becoming followers, they might get interested in purchasing your products. You can also invite them to join your Instagram channel, so they can see your product information or promotions.

3. Boost brand awareness

Giveaways are also an effective trick to boost brand awareness. New followers will start to learn about your products or services.

4. Increase engagement

Giveaways will definitely increase interaction with your followers, thus boosting engagement.

5. Drive followers to your website, thereby increasing your website traffic.

In addition to the above benefits, giveaways are also a budget-friendly promotional tool. No need to spend a lot, just give attractive prizes that make your social media followers happy.

Effective Ways to Create a Giveaway

Social media platforms like Instagram, Facebook, and TikTok are not just for uploading content. They can also be effective tools for branding and marketing, one of which is through giveaways.

Giveaways are not just moments to give away gifts but should also be a strategy to increase brand visibility. Here are the tricks and effective ways to create a giveaway on social media that is attractive, targeted, and can achieve your goals. 

1. Set Clear Objectives

First, make sure to define the purpose of your giveaway. Is it to increase followers? Boost interaction? Introduce a new product or drive sales? From here, you can craft the right giveaway strategy, including choosing the appropriate theme.

2. Choose the Right Prizes

Prizes are the main attraction, so choose something that truly excites people. It doesn’t have to be expensive, what’s important is that it’s relevant to your brand and suits the interests of your audience. Beforehand, you can check your followers’ demographics (age, gender, etc.) so that the prizes you plan to give are suitable for them.

You can choose prizes such as e-wallets, vouchers, internet data packages, cool merchandise, gadgets, or even some cash. You might also consider giving away products or services. If you're still unsure, custom merchandise from EastPro can also be a great option. As a MICE event organizer expert, EastPro also supports every event by providing cool event merchandise. You can create unique prizes that are perfectly aligned with your brand identity.

3. Create Simple and Clear Rules

Make the giveaway rules simple, easy to follow, and clearly state the terms and conditions. For example: follow the account, like the post, comment, share, tag, put hashtag, etc.

Don’t forget to clearly state the giveaway period and when the winner will be announced. Regarding the giveaway period, it’s better to choose an optimal duration, not too long and not too short. Ideally, 5-7 days are enough to attract participants’ attention without making them bored or forget because it took too long.

4. Design Attractive Content and Captions

Whether it’s a video or photo content, create a design that is eye-catching, making people stop scrolling. A combination of attractive colors, clear images, and cool fonts can make your giveaway post stand out.

Include an engaging and to-the-point caption containing giveaway details, prizes, period, etc. Use call-to-action phrases like “Join now!” or “Don’t miss out!” Also, add relevant hashtags to increase the post’s reach.

5. Promote the Giveaway Content

After uploading the giveaway content, promote it. You can share it across all social media platforms. Utilize features like Instagram and Facebook stories or use Instagram Ads. You can even collaborate with influencers, but make sure it fits your budget.

6. Announce the Winner

Once the giveaway ends, choose the winner fairly and transparently, such as through a random draw or based on creativity. Make the announcement exciting.

7. Evaluate

Conduct an evaluation to measure the success of your giveaway program. Check the increase in followers, engagement, total reach, shares, etc. You can use insights features for the analysis. This evaluation will be extremely useful for shaping your next marketing strategy.

Additional Tips

To ensure your giveaway program is successful, it’s good to apply these additional tips as well. 

1. Create Giveaways During Specific Moments

It’s better to organize giveaways during special moments. For example, your company’s anniversary, National Customer Day, holiday seasons, etc. This way, the giveaway will seem special, and followers will keep an eye on your social media, eagerly waiting for the next giveaway.

2. Target the Right Audience

Anyone can participate in a giveaway. However, targeting the right audience will certainly make your giveaway more successful. For example, if you’re offering a gadget prize, your giveaway could target content creators.

3. Collaborate with Other Brands

Collaborating with other brands can be a strategy in itself. Choose brands with the same target market so you can reach a broader and more appropriate audience. For instance, if your product is fashion, you could collaborate with another brand that offers hijabs.

Giveaway Merchandise from EastPro

Well, besides your products, merchandise can also be a great giveaway prize! You don’t need to worry because EastPro can help provide unique and memorable merchandise for your giveaway!

We offer custom merchandise tailored to your giveaway needs, from t-shirts, mini gadgets, tumblers, backpacks, and more. Not only for giveaways, as a MICE event organizer expert, EastPro can also be your go-to for event merchandise and corporate souvenirs. Let’s make your giveaway on social media more exciting with merchandise from EastPro!