Product Launch Tricks to Make Your Brand a Hit

Share this blog

Business world is now becoming increasingly competitive. Therefore, marketing strategies are crucial to winning the competition. If you want your brand to stand out, having a strategy is a must, such as event marketing or organizing promotional events. One of the most effective strategies in event marketing is product launching. But what kind of product launch event can make your brand more recognized and your product in high demand? Let's dive deeper into the tricks of a product launch that will make your brand a hit!

A Glimpse of Event Marketing

Event marketing is a marketing strategy that involves organizing special events to promote a brand, product, or service. The goal is to introduce the product, increase brand awareness, and create a direct experience for the audience. So, customers can see, touch, feel, or hear the product directly, unlike TV commercials that can only be seen.

Moreover, with event marketing, you can interact directly with potential customers, build relationships, and increase sales.

Some common event marketing strategies include:

Exhibitions: the perfect place to introduce products, interact with many people, and build branding.
Product Launches: special events to introduce new products or features to the public. Usually, there are brand ambassadors for certain products.
Concerts and Entertainment: concerts are usually used to introduce a new album or single by a musician or band. Music and entertainment events are also used to introduce brands.
Workshops and Seminars: these educational events can also be used to promote a brand.
Community Events: events organized by involving the community can also bring the brand closer to relevant communities. For example, outdoor activities for nature lovers to promote or introduce outdoor gear products.

Product Launch

Product launching is also one of the most effective event marketing strategies to introduce products and build hype. With an attractive concept and theme, a product launch event can create consumer interest and even encourage them to spread the word about your product (buzz effect), making the brand more popular. With a product launch, the expectation is that the audience or potential customers will be impressed, curious, and eager to buy your product.

How do you make a product launch so that your brand becomes a hit? Keep reading!

Product Launch Tricks to Make Your Brand a Hit

Here are some tricks to ensure your product launch is successful, achieves brand awareness targets, and makes your brand a hit.

Plan and Prepare Thoroughly
Everything must be prepared in detail, from the event concept and target audience to the budget. Ensure your event concept is unique and aligns with your brand image. This will make your event more memorable.
Collaborate with Influencers
Influencers can naturally promote products to their followers. If necessary, invite public figures as well.
Invite Media Partners
Invite the media to cover your event. They can help spread the word about your new product.
Create Hype Before the Event
Make teasers, countdowns, or sneak peeks about your product and upload them on social media.
Product Trial
Invite the audience to try your new product during the event. This will allow them to directly experience the benefits of your product.
Offer Discounts During the Launch
Promotions or discounts during the launch event can increase on-the-spot sales.
Prepare Cool Souvenirs
Prepare unique souvenirs or merchandise to ensure your brand is always top of mind.

Launching your Products with EastPro Event Organizer

To ensure your product launch event is successful and runs smoothly, make sure you collaborate with an experienced event organizer. EastPro is the right choice then!

AMI Launching of PT PLN (Persero) organized by EastPro Event Organizer

EastPro is the best event organizer with experience managing large events such as product launches or inaugurations, corporate gatherings, award ceremonies, exhibitions, and music festivals. With experience managing launch events for various companies, EastPro Event Organizer is ready to help you create a spectacular and unforgettable launch event. Let's collaborate on your product launch with EastPro, the best event organizer in East Jakarta. Don't hesitate to discuss your ideas and contact us now!