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May 12, 2025
Your Launching Event Shouldn’t Be Just Ordinary! Try Adding These Gimmicks

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Hello, EastPro Friends!
A launching event is not just a regular ceremony, it is a crucial moment to introduce a new product, service, or facility to the public. If the event is dull, the audience may lose interest and fail to get a lasting impression. This is especially important if you are inviting key people, potential customers, or even the media. That’s why adding exciting gimmicks is essential to make a company or product launching event more attractive, engaging, and, most importantly, memorable!
In today’s digital era, a product launching event must be out of the box and far from monotonous. A unique concept combined with interactive technology can make the audience excited and more interested in the introduced product. So, to ensure that your event launching is not just a formality but becomes a truly hyped and sensational moment, you need what we call gimmicks! Here are some gimmicks that can make your company’s launching event more spectacular!
Awesome Gimmicks to Make Your Launching Event Stand Out
A gimmick is like a secret ingredient that makes your event more exciting, engaging, and leaves a strong impression on the audience. Check out these gimmicks that will take your launching event to the next level!
1. Confetti & Fireworks
The moment of announcing a new product will be much more dramatic with the addition of confetti effects or indoor fireworks. A shower of colorful confetti or even a small-scale fireworks display can create a lively and festive moment. Plus, it will generate many amazing photo opportunities ready to go viral on social media!
2. Laser Show & Holographic Projection
A company launching event will look even more impressive with a laser show or holographic projection. This technology can be used to introduce a product in a more modern way, creating a spectacular visual experience. It can also be utilized for logo reveals or product storytelling through stunning visuals.
3. AR & VR Experience
Augmented Reality (AR) and Virtual Reality (VR) are becoming increasingly popular for product launching events as they offer an immersive experience. Imagine allowing the audience to try out a product in a virtual world before actually purchasing it. This is especially great for gadgets, properties, or vehicles.
4. Interactive Digital Wall & Gamification
Want a more interactive launching event? Try using an interactive digital wall or gamification. A digital wall can display dynamic animations that change based on audience interactions, while gamification encourages visitor participation. For instance, creating a game where participants can win prizes or collect points will surely make the event more exciting!
5. Guest Star Surprise
Who wouldn’t be thrilled to see a guest star at a launching event? Having a celebrity, influencer, or public figure present can make the event more engaging and highly anticipated. If they are associated with the brand or product being launched, the promotional impact will be even stronger.
6. Exciting Prizes & Door Prizes
Don’t forget to include door prizes or attractive giveaways for the audience. These could be in the form of exclusive merchandise, special vouchers, or even the newly launched product itself. With this gimmick, the audience will be more engaged and have a more enjoyable experience.
Why Are Gimmicks Important for Event Launching?
Creates Buzz and Excitement
A unique and interesting gimmick will surely become a hot topic and make people curious to attend. You can even create teasers or sneak peeks of the gimmick that will be present at your product launching event.
Boosts Engagement
Interactive gimmicks allow the audience to be more involved in the event. Instead of being passive spectators, they get to experience your product or service firsthand.
Creates a Memorable Experience
A memorable launching event is more likely to be remembered by the audience. They will have exciting stories to share.
Enhances Brand Awareness
A successful and hyped-up launching event will significantly boost brand awareness for your product in the public eye.
Creative Concepts for Your Event Launching!
Well, to ensure your product launching event is a success and leaves a strong impression, it’s crucial to develop a well-planned concept. A perfect combination of the right gimmicks and engaging storytelling can help the audience connect better with your brand. Also, don’t forget to maximize social media to expand the reach of your company’s launching event!
To create a fantastic launching event with cool gimmicks, you can collaborate with EastPro Event Organizer, the best EO in Jakarta with extensive experience in handling various corporate events such as launching events, gatherings, gala dinners, exhibitions, and even music festivals.
EastPro has a creative and innovative team ready to craft an engaging, interactive, and memorable launching event concept. With the addition of spectacular gimmicks, every event will be an unforgettable experience for the audience.
So, you don’t want your launching event to be just ordinary, right? Contact EastPro now and make your dream event come true!