7 Reasons Why You Should Have a Company Profile Video

In today’s digital era, visuals are the king. Every time we scroll through social media, almost all the content that catches our attention is video. Why? Because video can deliver a message in a more engaging and impactful way. The same goes for business. Today’s business world is highly digital and visual. Multimedia technology has made video an effective medium for conveying information about a company. So, companies need to be more creative with their branding or marketing through a company profile video. Here are 7 reasons why you should have a company profile video.

Get to Know the Company Profile Video

What exactly is a company profile video and what does it include?

A company profile video introduces your company to the public. It covers everything from the company’s history, vision, mission, goals, values, to the products or services offered. Unlike a conventional PDF brochure or company profile, this video is more lively, interactive, and attractive!

This video usually includes animated slides, photos, text, or short videos presented in an appealing way. Generally, a company profile video is also used as a marketing tool to attract clients. That’s why it’s so important for companies to have a company profile video.

So, why should you also have a company profile video? Here are a few reasons. 

1. More Engaging Branding

Branding is key to building a company’s identity. Without strong branding, a company can easily get lost in the increasingly competitive market. This is where a company profile video comes in. With a video, you can creatively showcase your company’s logo, colors, and other visual elements that reflect your brand identity. Not only that, the storytelling in the video will make your brand more memorable. Imagine your company’s logo and slogan appearing in a cool video. A company profile video will undoubtedly make your brand or company more recognized! 

2. Introducing the Company

Introducing your company to the public is crucial, especially if you’ve just started or are planning to expand. A company profile video allows you to showcase what your company is about, what industry you’re in, what products you offer, and why you’re different from the rest. Through an engaging video story, you can also explain the company’s history, vision, mission, and product or service advantages in an attractive way. The audience will better understand, know, feel closer to, and trust your company. 

3. Building the Company’s Image

Aside from branding, a company profile video is essential for building the company’s image. Want to appear as a professional, innovative, or even fun company? You can convey all of that through a company profile video. A strong and consistent image will make your company more trusted, not just by clients but also by potential employees and business partners. Especially if the video is made with top quality, your company’s image will be further enhanced. 

4. A Powerful Promotional Tool

Nowadays, video content has become the main weapon in the world of marketing. That’s why a company profile video can be a powerful promotional tool for your company. You can share this video on your website, social media, or even in business presentations. It will surely open up opportunities for your products to be more widely recognized by the public. An attractive and informative company profile video will also make the audience interested in learning more and might even become new clients! So, don’t hesitate to invest in a cool and professional company profile video. 

5. Increasing Engagement

There’s no denying that video is more preferred than text or static images. Many people tend to prefer watching videos. Videos they find good are likely to be shared, increasing the chance for more people to see them. With a company profile video, you can increase the audience’s engagement with your brand. The more views and shares it gets, the wider the brand’s exposure. The higher the exposure, the more it will increase business opportunities. 

6. Making Your Company More Competitive

In the super-competitive business world, you need to stay ahead of the game. To win the competitions, a cool company profile video could be one of the ways. A company with a profile video appears more serious and professional in the eyes of potential clients or investors. Especially if your competitors don’t have a company profile video yet, this is your golden opportunity to stand out and excel. 

7. Boosting Customer Trust

A company profile in video form makes it easier for the public to understand and grasp the information about your product or business brand. It also makes your company appear more competent and professional, increasing customer or client trust. This, in turn, can lead to greater customer loyalty to your brand and open up opportunities to gain new customers or clients.

Create Your Company Profile Video with EastPro!

Well, now you know how important it is to have a company profile video!

If you’re also looking to create a company profile video that’s not only cool but also effective, EastPro is ready to help. In addition to being a MICE event organizer expert who manages MICE events such as launching, corporate gathering, award ceremonies, exhibitions and music festivals, EastPro also provides multimedia materials including company profile videos.

With creative and innovative ideas, the EastPro multimedia team will craft an awesome company profile video that aligns with your company’s branding or your products and services.

We also offer other multimedia services that can support your digital marketing strategy, from branding and promotion to building a more stand out company image—everything can be handled by us.

So, don’t hesitate and don’t wait too long. Let’s create your company profile video now with EastPro and see how your brand becomes more widely known!