Get Confident in Joining Exhibition, Familiarize Yourself with The Key Terms!

Hello, EastPro Friends!

We all know exhibitions are vital moments for promotion and branding. Visitors are diverse, giving you a chance to connect with consumers, industry peers, or business owners. To feel confident about joining an exhibition, especially if it’s your first time, let’s explore some key terms in the world of exhibitions. Get familiar with these terms will help you feel prepared, from planning to the day of the event, and even if you decide to host an exhibition yourself. Curious about what these key exhibition terms are? Let’s dive in!

Understanding Expo and Trade Show

In the exhibition world, terms like “expo” and “trade show” are often used, sometimes simply as “exhibitions.” But there’s more to it! Let’s break down the meaning and differences between these terms.

• Expo
  An “expo” is short for “exposition,” meaning a large-scale public exhibition. Many of us might not realize this! Expos are often general and cover diverse industries showcasing their latest products or innovations, from computers and electronics to automotive and real estate. Expos are also informative and educational, making them ideal if you’re looking to stay updated across industries. Expos tend to feel larger and more luxurious while still being a type of exhibition.

  Examples of expos include the GIIAS automotive show, the Islamic Book Fair, the Real Estate Expo, and the Jakarta Fair, a high-profile, bustling event. Expos usually take place in large venues like halls, ballrooms, malls, or convention centers.

• Trade Show

  Unlike an expo open to the public, a trade show is an exclusive event typically for specific industry players, also known as a B2B (business-to-business) exhibition. Trade shows are often organized by industry associations to foster partnerships, information exchange and networking.

  At trade shows, companies present their latest products and industry developments to potential clients or partners. They may also feature discussion forums focused on industry needs and trends. Trade shows can also be called “trade fairs.” An example is the Palmex Indonesia show, where palm oil companies and related industries gather. 

  So, Guys, if you’re looking to explore new business opportunities or strengthen professional networks, a trade show is the place to be.

Key Terms in the Exhibition World

It’s not just about booths or displays, here are some essential exhibition terms to help you feel confident and prepared in joining exhibitions. 

1. Standard Booth

A standard booth is a basic exhibition setup with a uniform design, typically 3x3 meters. These booths usually provide essential amenities such as a table, chairs, carpet, basic lighting, and booth name signage. It’s the simplest booth type, without elaborate decor or interactive elements.

Also known as a “shell scheme booth,” this option is practical and budget-friendly. Check out other booth types here! And for booth design and construction, EastPro is ready to help.

2. Fascia Board

A fascia board is a panel where the exhibitor’s name or company/brand name is displayed. Simply put, it’s your booth’s nameplate. A well-designed logo and layout on the fascia board make the booth more eye-catching, so make sure yours stands out!

3. Display Case

A display case is used to showcase products or merchandise at the booth. It doesn’t just protect items but also adds appeal, making them look exclusive. A well-chosen display case with proper furniture and lighting will capture attention, inviting visitors to take a closer look.

4. Exhibition Floor Plan

The exhibition floor plan is an overall layout of the exhibition stands, showing the location of booths, entry and exit points, loading routes, and safety paths. Usually placed near the entrance, this map helps both exhibitors and visitors locate booths and other facilities.

5. Loading Dock

The loading dock is a designated area at the venue for loading and unloading items. Organizers set specific rules and schedules for bringing in booth construction materials and items to be displayed.

6. Build Up

Once everything is loaded into the exhibition venue, the next step is the build-up which is the installation and setup of the booth. This includes lighting, graphics, tech elements, and final touches.

7. Marking
Marking involves measuring and determining the stand boundaries at the exhibition. This process creates the overall exhibition floor plan and ensures each exhibitor’s stand aligns with their reservation, maximizing the event space’s functionality.

8. Stand Contractor or Exhibition Booth Contractor

A company that provides booth setup services is known as a stand contractor or exhibition booth contractor. EastPro Event Organizer is one of them, offering booth construction complete with the furniture.

So, if your company wants to join an exhibition without the hassle of booth preparation, you can rely on EastPro! From branding-focused design to booth construction and setup at the venue, EastPro handles it all.

Create an Impressive Booth with EastPro!

Well, Guys, by understanding key exhibition terms, you’ll be more confident at events. You’ll also communicate effectively with booth vendors or contractors, enabling smooth planning and management of the exhibition and tackling any challenges that come up.

For standout booth construction, let’s collaborate with EastPro! With our experience in constructing booths for various companies and events, we’re ready to help you design and install an eye-catching booth that ensures success. Get in touch with EastPro to plan your next exhibition booth and make your next exhibition experience unforgettable!